Marketers are doing WHAT?!? You will never want to visit a zoo again after learning this TOP SECRET tactic!

Spoiler Alert: This post has nothing to do with some controversial discovery that’s going to forever change your trips to visit the cute AF otters at the zoo. But that heading IS a perfect example of a type of content marketing that is seemingly only getting more and more popular and prevalent as the years

“Look Boss – NO HANDS!”

The future of internet browsing in an age where voice recognition software is nearing perfection. It must have been around 3 years ago now, when I first walked into my best mate’s house and was greeted by someone just oozing with excitement; hastily rushing to show me what he had just invested in and had

Does Privacy Still Exist?

The dangers of rapidly advancing digital marketing strategies, and the ethical implications on an individuals privacy. We are now living in the digital age. The rapid advancements of technologies in all industries are not slowing down, and everyone is now tasked with figuring out how to best implement these new innovations into the work they

Can ALL Business Really Adapt to Survive COVID-19?

This time last month, I was in Adelaide performing 2 shows a day as apart of the Adelaide Fringe Festival, while working constantly between shows to plan and produce performances that I had planned for New Zealand (end of March), the Melbourne International Comedy Festival (April), Brighton Fringe in England (May) and Edinburgh Fringe in

The Power of Celebrity Endorsements in Social Media Marketing

For decades companies have utilised the artificial connection and trust that we feel between ourselves and certain celebrities in their marketing campaigns. Celebrities that we personally feel align with our own morals and values, or perhaps celebrities that we see as particularly charitable or inspiring. Since the early 1900s, companies would put famed actors or